Advanced technology sits comfortably alongside traditional styling in nike bruin sb hyperfeel current approach to footwear. Cult favourites like the Dunk Low and Stefan Janoski have had their uppers and midsoles reconsidered to enhance comfort and protect your feet more efficiently. The newest adaptation takes on the form from Nike’s original basketball silhouette, to create the newly reincarnated Bruin Hyperfeel.
Slated as Nikes first ever basketball shoe, the nike bruin Black Friday 2017 debuted on the court in 1973, just a year after the companies inception and entry into the running market. Over the years it gained cult notoriety after a white and red version appeared on Marty Mcfly’s feet in Back to the Future II.
The Bruin crossed over into nike bruin back to the future skateboarding category in 2009, with a selection of general release colourways, along with the ‘World Famous’ versions created by Supreme, and a collaboration with dutch skateboard magazine Fluff. The Bruin went into hibernation for a few years, briefly coming back into the fold last year with a rendition by core Liverpool skate shop Lost Art.
In 2016 the nike bruin Cyber Monday code returns in a new Hyperfeel make-up, presenting a cleaner, lightweight shoe which still protects your feet as much as possible without adding on extra weight. In contrast to it’s original form, any 3D elements across the upper have been flattened to create a seamless upper to minimise tearing from continual board contact. Any areas which require a stitch for strength have been inverted to leave a folded seam instead, and a Hyperscreen layer around the edge of the midsole adds extra protection against board flip abrasion.