A LOOK INSIDE NIKE'S SPORT RESEARCH LAB (1)

Nike scientists unlock athlete insights in the lab to help designers create advanced footwear, apparel and equipment for athletes everywhere.

“Our function is to provide knowledge and insights. We are the global repository for the science of human performance and potential.nike air max feminino” — Matthew Nurse, Senior Director of the Nike Explore Team Sport Research Lab

Matthew Nurse and the Nike Sport Research team provide an inside look at the high-tech research facilities inside the lab at Nike’s World Headquarters, shedding light on how they turn data into innovation for athletes
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How was Nike's sport research lab formed?

The research lab was started in Nike’s infancy, in 1980 in Exeter, N. H. It was formed in response to the running boom of the late ‘70s (the name was coined by recent hire Mark Parker, current NIKE, Inc. President and CEO). The primary goal was to understand runners’ needs in order to make the best products for athletes.

What exactly do you do in the lab?