New Balance has become the champion of the trend
Despite being around for years, the Boston-based brand,new balance 580, has suddenly reached It status. According to Asos, it is the second most popular sports footwear brand behind Nike – its sales grew by a mighty 900 per cent last year.
People have been taken by New Balance’s minimal, understated design. Rihanna has been spotted numerous times in its W575s, Pharrell Williams is often papped in his and Céline’s creative director, Phoebe Philo, hit the runway to take her bow last year wearing a slouchy navy cashmere sweater, a pair of simple black new balance 574 pas cher trousers and the brand’s classic 620s, causing an influx in sales.
Philo is also responsible for the revival of another pair of trainers in the minimalist camp – the adidas Stan Smiths. The iconic all-white tennis shoes returned to stores last week and are already gracing the feet of every self-respecting fashionista.
In the cyclical world of fashion, eras have a way of coming back into the fold and with the current 1990s trend, no new balance 574 classic collection of trainers would be complete without a pair of Nike’s Air Max. They’re the perfect alternative to the minimalist styles for those who want to make a statement.
‘Unusual materials such as leather and mirror metallic have been incorporated into this style as well as cool retro colour combinations,’ says Net-a-Porter’s senior footwear buyer, Ida Petersson. ‘The response to our metallic new balance femme pas cher Air Max trainers was unprecedented – within one day we had almost sold out.’
And they’re not as hard to style as you’d think. ‘They look great with a cropped pant or boyfriend jean,’ says Petersson.
Selfridges’ Attwood agrees: ‘Styled with a new balance 574 femme tailored overcoat and beanie hat, they take on a look that’s very “fashion editor”.’