Investors have, PANDORA BraceletSale, become used to the steady stream of bad news from the company. And Tuesday’s warning was accompanied by an overhaul of the business. That indicates that the strong sales expansion Pandora enjoyed a few years ago won’t return any time soon.
At the front of each PANDORA Sale is an "activity wall," where the company promotes the latest trends. This season it's pushing two-toned jewelry combinations. Signs read, "Most Wanted: Mixed Metals," and combinations of gold and silver pieces sparkle under lights. There's also plenty of jewelry made with Pandora Rose, a proprietary blend of copper and silver the company rolled out in October 2014 that looks like rose gold but sells for a fraction of the price.
The brand’s stock was cut in half this year due to PANDORA Necklace Sale sales. And former CEO Anders Colding Friis, who exited the brand the end of August, told investors on Aug. 18, “We’ve been too optimistic about the new products from our charms collections. Consumers are preferring a simple look with fewer charms. They used to wear six to seven charms, now they wear five.”