Under internal and external, flooring industry reshuffle or early?

2011 US double reverse lawsuit preliminary announcement of the verdict, the increasingly tight domestic real estate control policies, the national rate of increase far exceeds the rigid housing needs of the population growth in spending power. Under internal and external, build a around pool deck industry reshuffle or early? Internal and external situation in 2011 the US double reverse lawsuit preliminary announcement of the verdict, on March 22 the US Department of Commerce announced preliminary countervailing result, two get zero tax rate, 67 respondents participated in the anti-subsidy sampled companies acquire 2.25% The tax rate, 127 companies did not seek information submitted was convicted of the countervailing duty rate of 27.01%; May 20, the US Department of Commerce published the preliminary anti-dumping investigation, mandatory respondent companies tax rate is 0 and 10.88, respectively, other 73 companies the weighted average rate of 10.88%, the enterprise punitive tax rate 82.65% did not respond. Double reverse preliminary results of litigation caused by China parquet largest exporter to China flooring industry closed its doors.

Domestic real estate control policies increasingly tight, the past few years, the national housing market rises rigid demand far exceeds the spending power of the population growth. Since 2008, we would no longer develop new home garden fencing owners, but directly to the owners previously been accumulated sales. Beijing, a real estate industry source said, in his view, after 2008, it has become a rigid demand buy real estate development company where he developed real estate very minor force, but is before the old customers of investment or speculative demand is still strong, and therefore only for old customers better reflect the effect of marketing. Rather than the rigid demand little demand for renovation. At present, the stock of previous rigid requirements to produce a small amount of renovation needs., A flooring company executives said, in his view, this means that only other new rigid requirements to re-enter the property market, will it be possible until next flooring industry spring.

At present, more optimistic view is that by the end of the rigid demand will rise again, while the more pessimistic view is before spring next year, the industry will become increasingly cold floor. Under internal and external, flooring industry reshuffle or early? Whether it will implement shuffle? When achieved? Crying wolf story has been told countless times, flooring industry reshuffle still not started. But the atmosphere of Wind, currently, this trend seems increasingly clear. By the end of May, Nature Flooring successful listing in Hong Kong, which is the second home to the successful listing of flooring products industry enterprises. Capital direct factory synthetic decking industry, from the early simple to attract venture capital, will gradually transition to capital consolidation, industry consolidation process in the past. Nature has now launched a series of products and look forward to the formation of the overall home improvement advantage, and another well-known companies have even begun to explore the floor into the bathroom ceramics. Work is under way to shuffle the source, but the dealer end never started. Ebb Tide, the dealer has formed a pattern of small regional advantages, and because of the small pattern formed dealers, leading to a situation where many regional brands. In the current environment in the domestic first blocked, what is even worse regional brands or national brands uncomfortable?

Continued integration of the reseller channel, mainly in regional context, the overall trend is clear, namely increasingly high barriers to entry. In the production side, because of strong demand for low-quality end of the wpc cladding prices, so that small businesses can survive the cracks. It is clear that, although the reshuffle inevitable, but it was first launched from the terminal. When the strength of manufacturers and distributors swap, manufacturers have a higher control of the channel, the reshuffle will naturally be. The current, dealers had a hard time, the manufacturers of the policy, will likely be a key battle. Who grasp is maintained?