A LOOK INSIDE NIKE'S SPORT RESEARCH LAB (4)

What are the benefits of testing in an environmental chamber?

We are able to very accurately control the temperature and humidity in the environmental chambers  nike air max thea cheap to determine how product will perform in an environment like Brasil, where there are extreme temperatures and humidity. So even though we are located in Beaverton Ore.,which one might argue is always somewhat rainy and cool, we can accurately replicate weather from anywhere on the planet and make sure our product is going to work in those environments.

How often do you miss the mark in the lab?

Building knowledge can take a long time and we want to do it in a way that ensures the knowledge we generate is true. Failure can happen when we apply that knowledge. There are plenty of examples where we have a good solid understanding of a particular sport or an athletic attribute, and we make an educated hypothesis  at what we think might make it better. We build some prototypes, and more often than not, they don’t make the athlete better. That is just part of the innovation process. We try and fail and try again and each time we fail, we have really good learnings and it always makes us want to try two other things after that nike air max 95 no sew.

So any innovation requires some trial and error?

Being a researcher isn’t just about science. It’s an extremely creative process in the sport research lab, because you are solving new problems and coming up with new ways to apply findings every single day. We want to provide the best product and the best experience for all of our athletes and consumers. In the end we are all made to move and if we can do something that helps us move a little better, be more protected and enjoy the experience along the way, nike air max 1 that’s what we are going to do.