The marketing strategy can be seen adidas yeezy as a key factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products. Marc Peter, as the president in Nike Company, is also the Chief Executive Officer (CEO) by managing the company. Philip Knight is recommended as the chairman of the board of directors and Charlie Denson is the president of the Nike Brand. The appointment of directors in Nike Company reveals that there exists certain diversity in terms of leadership despites that there are more men than women but the difference is not so obvious.

Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail store of Nike products was born with name of adidas outlet uk Nike town. As for the sponsors of Nike Company; they are mainly the well-known athletes in the entire world, or sports teams. The profits of Nike Company has reached up to $19. 2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all.

This can be proved by adidas tubular the fact that NBA players tend to choose Nike shoes instead of shoes of other brands. In addition, in Olympic Games, the runners also have Nike shoes on their feet. From this fact, we can get such a conclusion, that is, Nike shoes are high-qualified. From Nike Air to Nike golf shoes, almost all types of Nike shoes are favored by famous players, despite this fact, Nike Company still continue its steps. The releasing of new Nike shoes always shows the improvements of Nike products like Nike Shox shoes which are designed for runners and basketball players. The Nike Shox cushioning system which is released in Sydney in September 2000 can be considered as the best research result of Nike Company which possesses lots of innovations during its history of sixteen years.

Then it is the adidas slides cutting-edge design. This design is applied to the new Nike Shox R4+ and Nike Shox XT shoes, and these shoes were introduced into the market in late 2001. Again, these shoes with this design best satisfy people's needs for better performance. Also this design turns to be a breakthrough of great significance of Nike technology. The Nike Shox VC which is the second generation of the Nike Shox basketball shoes is an innovation of the previous design. And on the forefoot of shoes of the former design, the Nike Shox column technology is applied. In the very beginning, Nike Shox shoes are shoes used in the basketball field, and they are made to meet the requirements of basketball players. They can be also used as running shoes and skateboarding shoes because these shoes can offer protection to the wearers' heels with great cushion which can also keep the rest of their body from being hurt.

Thus for NBA players, Nike shoes, rather than other shoes, are their choice. In addition, in Olympic Games, the runners also have Nike shoes on their feet. From this fact, we can get such a conclusion, that is, Nike shoes are high-qualified. Nike Company is still not satisfied with itself even though nearly every pair of its shoes from Nike Air to Nike golf shoes enjoy great popularity among those famous players. The releasing of new Nike shoes always shows the improvements of Nike products like Nike Shox shoes which are designed for runners and basketball players. The Nike Shox cushioning system which is released in Sydney in September 2000 can be considered as the best research result of Nike Company which possesses lots of innovations during its history of sixteen years.

The Nike Shox VC which is the second generation of the Nike Shox basketball shoes is an innovation of the previous adidas eqt design. And shoes of this type adds the signature Nike Shox column technology to the forefoot. In the very beginning, Nike Shox shoes are shoes used in the basketball field, and they are made to meet the requirements of basketball players. Additionally, Nike Shox shoes are can also be used to run and play skateboard, for these shoes are endowed with great cushion, so they can give you great protection, moreover, the rest part of your body may be exempt from injury. The game rules had been drawn up then however some provisions were still different with rules today.