Consumers need to convey the cultural connotation and value of product recognition. Jiu Sheng floor, "original" style flooring, timber and very elegant work, to show the wood flooring style trends, demonstrating innovation process innovation and style concept of mining the true meaning of wood culture, to retain the natural wood style, and give the floor Art style and superior performance, the original ecological style and art, and to create a "natural home." Home, human significance. Full of dreams, full of joy, full of love. All the sweat, all the effort, all the hopes are melting at home. Dress home, consumer psychology is to achieve maximum product value. Pick the brand, quality pick, pick service, pick price, the consumption process of self-worth to meet,flame retardant vinyl deck veneer achieve psychological needs met. Consumer demand is the actual value of the product + added value + value-added services. Necessary to ensure the basic functions, but also to ensure compliance with the psychological environment and the living environment, but also pay attention to aesthetics, durability and stability, consumers want the decoration of a place, expect worry-free use of the product of the high quality of life.

Chinese wood floors, the main factors affecting consumer choice - consistent philosophy of life, fit the aesthetic taste, to meet the needs of the willing and able to reach the consumer mind. Wood floors, to melt into the life style, the world would like to live and work, the best of smile!AQSIQ announced on the official website, declared under "interior decoration materials, 10 kinds of harmful substances," national standards, 10 kinds of toxic building materials will be banned from sale. This strict control of the content of 10 kinds of building materials harmful substances include: plywood and their products, interior paint, solvent-based coatings, adhesives, carpets and carpet adhesive, wallpaper, wood furniture, PVC sheet flooring, concrete admixtures , building materials radionuclide.No deformation wpc wood siding National standards for the content of all interior decoration materials such as formaldehyde, volatile organic compounds (VOC), benzene, toluene, xylene, toluene diisocyanate, lead, cadmium, mercury, arsenic and other toxic pollutants has strict provisions. In the future, all construction materials in formaldehyde, benzene content, but related materials can not appear on the market.

GB's first introduction of floor finish State Forestry Administration issued a "paint finishes laminated wood flooring national standards" (hereinafter referred to as the "standard"), the plan, which is the first industry-related standard floor paint flooring products. The standard currently consists of Jiang Su Kendi-Wood Co., Ltd. and Jiangsu Wood Co. waterproof wood tips boardOceanus draft formulated. It has preliminary audit by the State Forestry Administration, formally promulgated in May. Paint finishes laminated wood flooring referred to finish the floor, because the product focused on the advantages of laminate flooring and solid wood flooring, enhance the visual experience real wood, and foot feeling better, low noise, and a beautiful, high resistance grinding, high brightness, paint adhesion and many other features. And the market price is much lower than solid wood flooring, and therefore products available after gradually favored by the market.